Dermatology marketing, measured.

This is our dermatology page. Skin clinics sit in an odd spot: half the demand is a booked medical visit and half is a shopped appointment, and the two are found in completely different ways. We measure where you land on both, in search and in AI answers, and the numbers for your own clinic are the $97 Score.

1,230
monthly searches across the dermatology terms we track
0
keyword difficulty on the easiest of them, out of 100
$21.35
what one click costs on the priciest of them

LabRanked keyword research, 1,341 keywords analyzed.

What we look at in a skin clinic

Three instruments, run the same way every time, so the report hands you a number rather than a list of things a website could be doing better.

Search

Two demand curves, one clinic

The insured visit and the elective appointment use different words and land on different pages. We check both sets of terms, where your pages rank on each, and whether your profile is set up to catch the local half.

AI answers

Whether the assistants name you

We put the questions a patient asks an assistant through at volume and count how often your clinic is one of the names returned. Then we pull the sources behind the answer, which tells you exactly where to be mentioned.

The leak

Booked slots lost on the phone

A busy skin clinic drops calls at the front desk all week, and the caller books at the next clinic on the list. We price those calls, and your review pace, in dollars per year.

What we have published on dermatology

dermatologist marketing

Dermatologist Marketing: Full Growth Playbook in 2026

The full 2026 growth playbook for skin clinics. Simple steps to get more patients from Google, maps, and AI search.

dermatology website design

Dermatology Website Design: More Bookings Without a Redesign

What a good dermatology website looks like in 2026. Simple fixes that get more bookings without a full redesign.

seo for dermatologists

SEO for Dermatologists: How Skin Clinics Rank on Google & AI Search

How skin clinics rank on Google and AI search. The pages to build, the reviews that matter, and a simple 90-day plan.